Wilson’s Root Beer

Years in Production


St. Louis, Missouri

Company History

Wilson’s Root Beer was founded by Oscar Olivero, who used his previous experience in beverage production and distribution with Anheuser-Busch to create his own brand of soda.

Based on the success and popularity of the 1958 Hires Root Beer baseball card set, Wilson’s issued one of their own in 1959.

The cards were well received for their overall quality, wide player selection, and sharp (for the time) photography and are widely collected today.

The Wilson’s Root Beer offices in St. Louis, Missouri. Image taken in August, 1959.

While the Wilson’s Root Beer brand was short-lived (1956-1964), their cards have lived on…